Paved - newsletter sponsorships from placement to reporting
Matching advertisers to newsletter publishers, placing campaigns and reporting on them was relationship-by-relationship work that did not scale.
What we changed
- 1
Built the marketplace that connects advertisers with publishers instead of brokering each deal by hand.
- 2
Automated ad placement across the publisher network so campaigns run without manual coordination per placement.
- 3
Built the real-time campaign tracking and reporting both sides need to see what is actually happening.
Qualitative evidence
What changed operationally
- Campaigns get placed across the network without a person coordinating each one.
- Advertisers and publishers see campaign performance themselves instead of requesting a report.
- The platform absorbs more campaigns without proportionally more operations staff.
Evidence standard: These are delivered workflow and operating-state changes supported by the project record. They are qualitative results, not estimated percentages or modelled savings.
What Devntech continued to own
- Campaign platform
- Reporting pipeline
- Infrastructure and deployment
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Got a workflow like Paved’s?
Describe the process. We come back with what it costs today, what could be automated and what we would build first.
- For established businesses from $5M in revenue, and products that are live, business-critical or already depended on
- No long-term commitment
- Start with one workflow or one system
- Keep ownership of everything we build