Alisuq · Multi-category e-commerce, UAE

Alisuq - a scalable storefront and back office for a growing catalogue

A fast-growing catalogue across very different product categories needed a storefront and back office that could keep up with both the range and the traffic.

AI-Native Engineering PodInternal softwareAbout this engagement →
Rumman Sadiq

By Rumman Sadiq

Co-Founder, Devntech

Published · Updated

What we changed

  1. 1

    Built the platform around a large, frequently changing product catalogue.

  2. 2

    Made the storefront behave consistently across desktop, tablet and phone.

  3. 3

    Put it on infrastructure that scales with demand rather than falling over at peaks.

Qualitative evidence

What changed operationally

  • Catalogue changes go live without engineering involvement each time.
  • Traffic peaks are absorbed rather than survived.
  • One codebase serves every device customers actually use.

Evidence standard: These are delivered workflow and operating-state changes supported by the project record. They are qualitative results, not estimated percentages or modelled savings.

What Devntech continued to own

  • Platform maintenance
  • Hosting and storage
  • Performance work

This is what we mean by

Build & accelerate

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Got a workflow like Alisuq’s?

Describe the process. We come back with what it costs today, what could be automated and what we would build first.

  • For established businesses from $5M in revenue, and products that are live, business-critical or already depended on
  • No long-term commitment
  • Start with one workflow or one system
  • Keep ownership of everything we build